Favorites do a lot more than we think they do.
"The cultural branded meaning of Patagonia is that ..."
If you wear it, you are a liberal. And if you wear Carhartt, you are a conservative.
We know these meanings and make choices accordingly. Objects become the visible expressions of invisible beliefs. That’s what brands do.
"The cultural branded meaning of Patagonia is that ..."
If you wear it, you are a liberal. And if you wear Carhartt, you are a conservative.
We know these meanings and make choices accordingly. Objects become the visible expressions of invisible beliefs. That’s what brands do.